Veneno Brewery Labels

New Beer Labels

The design team found inspiration in the Mexican Day of the Dead, a rich cultural celebration that explores the relationship between death, skeletons, and art. This connection perfectly complemented the brand's concept and label names, all inspired by poisons.

The resulting labels feature charismatic characters and vibrant illustrations that easily catch the eye. The team aimed to create labels that not only appealed to beer fans but also became collectibles. The distinctive design ensures that Veneno Brewery stands out in beer pubs, bars, grocery stores, and supermarkets.

The labels were printed on matte metallic adhesive paper, giving them a classy look and making the colors pop. The bottle labels measure 190 x 112 mm, while the can labels are 210 x 116 mm.

The project, which began in January 2016, is still ongoing, with two more labels yet to be completed. Throughout the design process, the team conducted benchmark research and held workshops with the client to understand their core values and brand strategy. They also interviewed the target audience to gain insights for the visual identity of the labels. The feedback emphasized the importance of the skeleton element from the previous logo, leading to its incorporation as illustrated characters on the labels.

Creating a strong, impactful, vibrant, and fun label identity presented its challenges. The design team had to strike a balance between the illustrations and the legal content required on the labels. However, their efforts resulted in a successful connection between the brewery and their audience.

The Veneno Brewery labels, designed by Together & Agência 750, have received recognition for their excellence. In 2017, they were awarded the Iron A' Design Award in the Packaging Design category. This prestigious award honors well-designed, practical, and innovative creations that meet professional and industrial requirements, contributing to a better world.